Module 1: Discovering a Business Model

Explore how startup entrepreneurs use the customer discovery process to build and refine their business models using a business model canvas, from assessing market opportunities to developing an Minimum Viable Product (MVP). Participants will also learn how startup entrepreneurs validate their problem and proposed solution, and use that information to pivot or proceed.

Module 2: Test-Selling

Participants will learn to create customer profiles and different sales roadmap to understand their sales environment. After that, they will be exposed to the 4Ps of marketing and learn to measure customer demand by developing, testing and optimizing a sales strategy. Finally, they will learn how to evaluate market traction and use the figures to develop a financial plan to determine whether a business should proceed or pivot after test-selling.

Module 3: Fundraising with a Winning Pitch

In this module, participants will discover the different types and roles of investors such as angel investors, crowdfunding, and venture capitalists at different life cycle of the startup. They will learn what kind of businesses are most likely to receive investments and the key factors which drives the decision-making process of investors such as the fund utilisation and desired exit strategy. They will learn how to source and create supplementary materials to support both their elevator pitch and main pitch deck.

Module 4: Valuation and Term Sheets

Participants will learn how investors generally evaluate the valuation of early-stage startups and the differences between pre-money and post-money valuation. They will learn how to build a capitalisation table and analyze an offer’s economic terms will affect founder equity and future payouts. They will learn to interpret the key clauses of a term sheet, recognize which control terms are likely to be negotiable, and negotiate them to retain as much control as possible.

CLZKS-ELSF: Entrepreneurial Lessons From A Startup Founder