Module 1: Introduction to Entrepreneurship and Intrapreneurship

In this module, participants will learn about the differences between entrepreneurship vs. entrepreneurship vs. traditional corporate management. They will also explore the tole of corporate structure and the importance of housing intrapreneurs which functions independently outside of the Business-as-Usual activities. They will also explore the different type of entrepreneur personalities as well as their own entrepreneurial potential. Finally, they will learn how to select and form the right team containing people from diverse background and skillsets.

Module 2: Identifying Innovative Opportunities

In this module, participants will learn how to identify suitable entrepreneurial opportunities from both outside and within the organization using a problem-centric approach. After identifying the problem and pain points, customer segment and corresponding solutions foreach of the idea, they will learn how to funnel out their ideas by using the Value Proposition framework to identify a Unique Selling Point of their solution and how they could solve the problems 10X better than existing solutions in the market.

Module 3: Building a Business Case

In this module, participants will learn how to evaluate the market size in terms of TAM, SAMand SOM by using both primary and secondary approach. Then, they will evaluate the opportunities using a variety of tools such as PESTEL analysis to evaluate the macroeconomy factors, Porter’s 5 Forces and VRIO framework to evaluate the existing competition landscape and summarised their findings using a SWOT analysis and come out with recommendations on their market positioning.

Module 4: Minimum Viable Product (MVP) and the Lean Startup Methodology

Participants will explore how entrepreneurs use the lean startup methodology and customer discovery process to build and refine their solutions by developing a MVP. Participants will go through a series of simulation game to develop their own MVP to the problem identified earlier.

Module 5: Test-Selling

Participants will learn to create customer profiles and different sales roadmap to understand their sales environment. After that, they will be exposed to the 4Ps of marketing and learn to measure customer demand by developing, testing and optimizing a sales strategy. They will also validate their problem and proposed solution using techniques such as the Mom’s Test, and use that information to determine if product market-fit have been achieved or if a pivot is required.

Module 6: Financial Projections

Participants will learn how to create financial projections. They will also learn how to prepare a budget using common project financing terms such as CAPEX, OPEX and measure the ROI of the project. Finally, they will learn how to evaluate market traction using non-financial key metrics and use the figures to develop a financial plan to determine the scalability of a business venture.

Module 7: Creating a Business Plan

Participants will learn to create a business plan and identify the required resources under appropriate assumptions and constraints to deliver their solution using a business model canvas. They will learn how to evaluate the supply chain of delivering their product using Porter’s Value Chain framework and identify strategic partnerships for go-to-market strategies. Finally, they will combine their findings into a feasible and executable plan and map out the major milestones with the expected due dates.

Module 8: Getting Budget Approval with a Winning Pitch

In this module, participants will learn how to source and create supplementary materials to support and present both their elevator pitch and main pitch deck. They will also discover what kind of innovative projects are most likely to receive funding and the key factors which drives the decision-making process of management in selection of innovative projects.

CLZKS-EMI: Entrepreneurial Mindset for Intrapreneurs