Lead Generation Using Social Media Marketing

In the ever-evolving landscape of business, a robust social media presence is no longer an option—it's a necessity. Our comprehensive course, "Lead Generation Using Social Media Marketing," is meticulously designed for entry to intermediate-level sales and marketing professionals seeking to harness the power of social media or business owners eager to elevate their online impact. This training is your gateway to mastering the art of brand awareness, organic lead generation, increased sales and profits, amplified website traffic, product and service promotions, establishing a commanding online presence, and driving digital transformation.

Training Duration: 2 Days

SBL-Khas Claimable
Certificate Of Completion Available
Private In-House Class Available
ILT & VILT Class Available

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DMC-L: Lead Generation Using Social Media Marketing

RM1,650.00

RM1,450.00

This course is entry to the intermediate level, for sales & marketing personnel who need basic skills on social media marketing or business owners who want to learn how to leverage social media to bring more organic traffic to the business.

Brand Awareness

Organic Lead Generation

Increase Sales/Profit

More Website Traffic

Promotion For New products & Services

Create Online Presence

Digital Transformation

Offline to Online
By the end of the training, participants will be able to:

To understand the impact of social media platform

Setup, manage & optimize the company’s Facebook fan page & Instagram business account

Know how to analyze and export reports from Facebook Insight

Able to set up a social media marketing campaign

Able to produce social media content with effective copywriting.

Able to create an effective landing page (Call To Action Page)

Able to capture customer details and nurture them via email marketing.

Able to manage customers via Social Media

To provide a better Customer Experience
This course is suitable for:

Small Business Owner

Entrepreneur

Sales & Marketing Personal

StartUps

Digital Marketer

Social Media Marketer

SEO Specialist

Webmaster

Any individual who wishes to make use of social media to get more sales.
Stable Internet Access (At least 10Mbps above)

Valid Email ID (either Personal/Business)

Valid Facebook Account

Valid Instagram Account

Valid Google Account

Dual monitor will have an advantage for better learning experience

No prior experience is necessary
During this 2 day class, the trainer will guide you & explain all the expectations on lead generation using social media, each participant will have a chance to practice especially when setting up social media platforms & optimizing the account. We will also set up landing pages for lead capture purposes and make use of email marketing tools to manage the database. Participants will get a hands-on activity along this 2-day course.
Module 1: Module 1: Build Your Brand & Dominate Social Media
Social media is a new norm, even my grandmother has a Facebook and Twitter account. In this chapter, we covered the importance of social media and the types of content strategies that can be used for businesses. We will focus on the world's top-ranking platform, Facebook; the pros and cons of using a profile, groups, and page for your business, how to get organic traffic, (especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales! We will also learn how to set up Facebook page & essential settings and how to optimize it for search engine visibility.

Introduction to Social Media

Social Media Content Strategies

Social Media Marketing Tools

Power Of Copywriting

Facebook Marketing

Instagram Marketing

Module 2: Module 2: Marketing Strategies & Landing Page Mastery
Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform for your business online presence.

To accommodate the social media marketing strategies, we will also focus on creating a landing page, lead capture and how to nurture your cold leads into hot and responsive leads.

Fundamentals of Website Design and Development

Choose Your Business Website Platform

Website vs Landing Page

Website vs Landing Page Component Create An Effective Landing Page.
How will the course be conducted?

Over two days, our trainer will guide you through lead generation using social media. Participants will have the opportunity to practice setting up and optimizing social media platforms. We will also cover setting up landing pages for lead capture and using email marketing tools to manage databases. Hands-on activities will be a significant part of the course.

Can I use the skills learned in this course for my business or personal projects?

Absolutely! The skills acquired in this course can be applied to business ventures or personal projects, helping you harness the power of social media for growth.

Will I learn about website marketing in this course?

Yes, the course covers website marketing strategies and creating effective landing pages to capture leads and nurture them.

What platforms will be covered in the social media marketing section?

The course will focus on Facebook and Instagram, covering various strategies, including organic traffic generation and effective keyword usage for closing sales.

Do I need to have a website before taking this course?

No, a website is not required before taking the course. We will cover the fundamentals of website design and development, helping you understand how to establish an online presence.

Is there a certificate provided upon course completion?
Yes, you'll receive a Certificate of Completion.

DMC-L: Lead Generation Using Social Media Marketing

ABOUT THIS COURSE

OBJECTIVES

AUDIENCE

PREREQUISITES

METHODOLOGY

COURSE MODULES

FAQ

Private in-house class enquiry

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